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Pricing and Negotiation Guides

Use these guides to verify the logic behind a quotation, understand every percentage and move from headline conditions to real unit economics.

✓ Reviewed and updated 8 September 2026
Guides

Margin vs Markup: Formulas, Differences and Examples

Understand the difference between margin and markup, use the correct formulas and convert one percentage into the other with practical examples.

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Guides

Successive Discounts: Why 20% + 10% Is Not 30%

Learn how successive discounts work, calculate the effective discount and avoid adding percentages incorrectly.

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Guides

How to Evaluate a Full Deal: Discounts, Free Goods, Fees and Freight

A practical method for calculating the real unit cost and profitability of a commercial deal with discounts, free goods, fees, freight and tax.

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