Margin & Markup Targets
Set the profitability you need. See the price and discount required.
Start from your Purchase Cost and a Margin Target or Markup Target. BusyFella calculates the Required Selling Price and Required Selling Discount for the deal.
What Margin & Markup Targets does
This tool works in the opposite direction: you start from the profitability you need, then calculate the commercial conditions required to reach it.
Set the target
- Margin Target
- Markup Target
- Purchase Cost per unit
Use either target to define the profitability you want to protect.
Get the required result
- Required Selling Price
- Required Selling Discount
- Unit Profit
- Resulting Gross Margin
- Resulting Markup
How to use it
Set the commercial objective first, then use the results to guide the negotiation.
1
Enter Purchase CostUse the current purchase condition or a cost you are evaluating as the starting point.2
Choose Margin or MarkupSet the percentage you need to achieve for the deal to be commercially acceptable.3
Use the required priceRead the Required Selling Price and Required Selling Discount before preparing a quote or accepting a proposal.Why targets matter
Targets turn a profitability rule into an actionable commercial number.
Before you quote
Know the minimum Selling Price or maximum discount you can allow while still reaching the required Margin or Markup.
During negotiation
When a requested selling condition changes, use the target as a clear boundary instead of estimating the impact manually.
Keep the objective visible
The tool helps prevent a price decision from drifting away from the business result you need.
Use it during an in-person meeting, a phone call, a video call or an internal approval when you need to translate a Margin or Markup objective into a concrete Selling Price and discount.
Open Targets →
The calculator opens on the BusyFella homepage, ready to use.